In September, Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment, said it anticipated U.S. retail sales, excluding automotive, to grow 3.7% during the holiday season, running from Nov. 1 through Dec. 24.
Black Friday refers to the day after the U.S. Thanksgiving holiday, when retail sales are traditionally strong.
E-commerce sales on Friday increased by 8.5% year-over-year as consumers shopped for deals online, while in-store sales increased by 1.1%, MasterCard Spendingpulse said.
U.S. shoppers spent $9.8 billion online during Black Friday this year, according to data from Adobe (NASDAQ:ADBE) Analytics, which was in line with expectations of the data and insights arm of software firm Adobe.
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