Cactus Is the New Coconut, and These Founders Are Going All In: 'We Decided to Drop Our Lab Coats, Put on Our Cactus Suits and Chase the American Dream'

Cactus Is the New Coconut, and These Founders Are Going All In: 'We Decided to Drop Our Lab Coats, Put on Our Cactus Suits and Chase the American Dream'

The Boston-based friends behind Pricklee Cactus Water found success with a clever marketing strategy, and now they’re leaving their day jobs as pharmacists to become full-time entrepreneurs.

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