Paul Rabil, the co-founder of the Premier Lacrosse League (PLL), talks about how social media has been key to the growth of the league since its inception.
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On this episode of The Playbook, Paul Rabil, the co-founder of the Premier Lacrosse League (PLL), shares his thoughts on:
- How being a competitor is key to raising capital for your business [1:41].
- Why he’s committed to getting “net new fans” and creating an entertaining product [5:54].
- The belief that social media is overtaking traditional media in terms of its importance [11:31].
- How sports gambling and live betting has been a part of the PLL’s growth [18:18].
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