How to connect with, and influence, your ideal audience.
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March 10, 2021 3 min read
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Building an understanding of the customers, along with their needs, creates a profile that will provide reliable revenue streams.
Know your demo
Before placing a product on the market it is necessary to undertake in-depth research into the demographics of your target consumers. Who are you marketing to based on age, gender, sex and geographical location?
It is said that the ratio of ears-to-mouths is an indication of the ratio that they should be used. Listen carefully to identify all your target audience is interested in and what is currently trending.
Unless you are truly breaking new ground, there are already competitors with skin in the game. Learn from their successes, mistakes and gaps in approach. Then exploit all of it.
Be aware of how customers consume the product
Brad Ahn, CEO of digital sports publication Ahn Fire Digital, claims it’s essential to understand how an audience engages with your product and then pivot to changes in their consumption habits.
When Facebook‘s algorithm changed due to the Cambridge Analytica scandal in 2016, many of the social media network’s marketing strategies were likewise devastated. Successful companies mitigated the risk by steering away from Zuckerberg Inc or adapted to the new climate.
Many fell back on the tried-and-tested Search Engine Optimization techniques with the low cost and high impact advantages it affords. Others managed their risks by increasing their profile on sites such as Instagram (with in excess of 1 billion active users, creating a colossal marketplace) and LinkedIn.
Engage, engage, engage
Once an audience has been identified, and its consumption habits have been analyzed, you must then deliver a product that engages them.
We are all saturated by sales and, as a consequence, mostly just ignore them. To sell a service one has to delve deeper into the human condition. If you connect YOUR product with THEIR story, you are more likely to breed loyalty that lasts.
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